Curated Collective

A retail precinct specifically designed to meet the needs of the Millennial consumer. Throughout the year, the Millennial generation was studied, and a set of design principles were created to best suit their needs. These included Integration of Technology and social media, Seamless Journey through the space, Encouragement of Re-use, and Relationship between Customer and Brand. From these design principles, the idea of Experiential Retail design came to light.